This article was written by Vicki Wilder , Board Director, Governance Professional. Edith Cowan University. We are sharing it with the Protecht Risk Management Insights Blog readers. sexy ˈsɛksi’ adjective 1. Sexually attractive or exciting. "Sexy French underwear". Synonyms: sexually attractive, seductive, desirable, alluring, inviting, sensual, sultry, slinky, provocative, tempting, tantalizing; more 2. Informal - very exciting or appealing. "business magazines might not seem like the sexiest career choice" synonyms: exciting, stimulating, interesting, appealing, intriguing. Source here. Have I got your attention? As our team barrelled down the road in an SUV on our way to a team builder last year, a sign blared “Sexy Salmon Fillets” near a fishmonger. The mind boggles. Sexy (definition No. 1) , I’m pretty sure they weren’t, but topic of conversation they remained for months, so hats off to the advertiser - they had our attention. Given the apparent multiple definitions perhaps they meant that the fillets were appealing?